SaaS Platform · Product Discovery · UX Research · Card Sorting · Site Hierarchy · Workshop Design
Brief Summary An in-depth look into the discovery phase of the redesign of Octopia's seller portal settings page, prioritizing user needs over quick fixes. This project aimed to move beyond a simple UI refresh and delve into information architecture, navigation, and UX writing to create a more intuitive and user-friendly experience.
Duration
3.5 months
Overview
Initially envisioned as a straightforward UI overhaul, the Octopia seller portal settings page revealed a deeper need. The existing page suffered from cluttered information, illogical navigation, and unclear wording. This resulted in frustration for sellers trying to locate and utilize the settings they needed.
Approach
We pivoted to a research-heavy approach, involving a collaborative audit with diverse experts and user research methods to identify the root cause of navigation issues, leading to a complete redesign focused on user needs.
Design process
Frustrated sellers and a cluttered settings page on Octopia's portal demanded a user-centric solution. I spearheaded this project, prioritizing in-depth UX research before diving into design work.
Deconstructing the problem through various tools & methodologies
Designing collaborative workshops
Embarking the team’s knowledge on the user needs and the subject to generate new propositions for the site hierarchy that are both intuitive and satisfactory to our users.
Putting research at the heart of the design work
Presenting the research learnings & action items
Outcomes
💕 Resulted in an increase in seller satisfaction with the settings page, measured through post-redesign surveys.
🎯 Empowered product teams to adopt a similar research-driven approach, leading to more rigorous discovery phases.
Credits
Perrine Caekeart Isabelle Richard for their guidance on research and methodology
